--- title: Pedal & Shift description: Business development, strategy, and marketing for technical companies and project developers in the energy sector. Eastern Canada to Europe. --- [Skip to content](https://pedalandshift.com#main-content) [![logo](https://pedalandshift.com/hs-fs/hubfs/logo.png?width=152&height=82&name=logo.png) ![Mask group](https://pedalandshift.com/hs-fs/hubfs/Mask%20group.png?width=152&height=82&name=Mask%20group.png)](https://pedalandshift.com) - [Services](https://pedalandshift.com/services) - [Team](https://pedalandshift.com/team) - [Case Studies](https://pedalandshift.com/blog/tag/case-studies) - [Blog](https://pedalandshift.com/blog) - [Services](https://pedalandshift.com/services) - [Team](https://pedalandshift.com/team) - [Case Studies](https://pedalandshift.com/blog/tag/case-studies) - [Blog](https://pedalandshift.com/blog) [Contact ![Subtract](https://pedalandshift.com/hubfs/Subtract.svg) ![Subtract](https://pedalandshift.com/hs-fs/hubfs/Subtract.png?width=247&height=58&name=Subtract.png) ![icon-3](https://pedalandshift.com/hubfs/icon-3.svg) ![icon-2](https://pedalandshift.com/hubfs/icon-2.svg)](https://pedalandshift.com/contact?hsLang=en) # Driving growth. # Securing partnerships. [Let us help you grow in the energy sector ![Subtract (1)](https://pedalandshift.com/hs-fs/hubfs/Subtract%20(1).png?width=608&height=66&name=Subtract%20(1).png) ![Subtract (2)-1](https://pedalandshift.com/hs-fs/hubfs/Subtract%20(2)-1.png?width=347&height=58&name=Subtract%20(2)-1.png) ![icon-3](https://pedalandshift.com/hubfs/icon-3.svg)](https://pedalandshift.com/contact?hsLang=en) ###  Pedal & Shift is a business development, strategy, and marketing firm serving technical companies and project developers in the energy sector.  ![P\_S\_map\_P\_S\_map (1)-1](https://pedalandshift.com/hs-fs/hubfs/P_S_map_P_S_map%20(1)-1.png?width=1320&height=411&name=P_S_map_P_S_map%20(1)-1.png) Our clients range from growth-stage to established mid-market and larger organizations, those with the ambition to win bigger contracts, enter new markets, or build the commercial presence their capabilities deserve. We work within Eastern Canada and across borders, helping Canadian companies grow at home and expand into Europe and other international markets, and connecting European and international companies to Eastern Canadian markets and relationships.   Let's accelerate the transition to a sustainable future, together.  [Explore case studies ![Subtract-2](https://pedalandshift.com/hubfs/Subtract-2.svg) ![icon-4](https://pedalandshift.com/hubfs/icon-4.svg)](https://pedalandshift.com/blog/tag/case-studies?hsLang=en) ## How we work We help your company build a business development strategy and expertly carry it out.  ### Pedal ### Shift Go forward efficiently Strategically adapt to new markets and opportunities #### Step 1 We start by listening. We want to understand your goals for your business, now and into the future.  #### Step 2 We work with you as a sparring partner to build your business development strategy for market entry and growth.  #### Step 3 Then we put our feet on the pedals, using our industry networks, specialized expertise, and systematic approach to help you build partnerships and win new business.  [Our services⠀ ![Subtract (1)-3](https://pedalandshift.com/hubfs/Subtract%20(1)-3.svg) ![eye 1 (1)-1](https://pedalandshift.com/hubfs/eye%201%20(1)-1.svg)](https://pedalandshift.com/services?hsLang=en) ## Client Testimonials Trusted by business leaders and technical teams — see what our clients have to say about working with Pedal & Shift to win new projects, grow their businesses, and develop partner networks. ![image (1)](https://pedalandshift.com/hs-fs/hubfs/image%20(1).png?width=200&height=48&name=image%20(1).png) Pedal & Shift Consulting has been a valuable partner in supporting Angler Solutions Inc. with international business development. Their strategic insights and expertise have helped us successfully navigate new markets and expand our global reach. We appreciate their professionalism and the impact they’ve had on our growth over the past 12 months. We highly recommend their services to any company looking to expand its reach. Chad Fowlow Founder & Principal Consultant Angler Solutions ![image 38](https://pedalandshift.com/hs-fs/hubfs/image%2038.png?width=114&height=48&name=image%2038.png) Working with Ian Froude and team at Pedal & Shift was a refreshing experience. Ian’s approach to business development and stakeholder engagement was professional, thorough, and efficient. The deliverable we received exceeded our expectations. It would be a pleasure to work with Pedal & Shift again. Jonathan Strickland Director of Business Development Qalipu Development Corporation ![AltoMaxx](https://pedalandshift.com/hs-fs/hubfs/AltoMaxx.png?width=175&height=48&name=AltoMaxx.png) Pedal & Shift offer an organized and methodical approach to business development in an emerging sector.  As Altomaxx Technologies provides unique drone services with a global outreach, both Ian and Pedal & Shift have been able to bring stability to our approach and outreach that has, in turn, allowed for positive growth and scalability. They have balanced our processes and provided clarity to the path for our destination. Steve Priestley Chief Operating Officer Altomaxx ![image (2)](https://pedalandshift.com/hs-fs/hubfs/image%20(2).png?width=152&height=48&name=image%20(2).png) Pedal & Shift were a fantastic addition to the Scale Up Hub Houston program.  As program coordinator, they went above and beyond to ensure that the needs of our tech company cohort were met and the networking events were run smoothly.  With Ian Froude at the helm,  we look forward to working with Pedal & Shift in the near future. Dwayne Hopkins Manager - Digital Oil and Gas Initiative | Scale Up Hub Houston techNL ![Ventolines\_Logo\_ENG Pay-off](https://pedalandshift.com/hs-fs/hubfs/Ventolines_Logo_ENG%20Pay-off.png?width=152&height=61&name=Ventolines_Logo_ENG%20Pay-off.png) Pedal & Shift has been a valued partner in supporting Ventolines’ entry into the Canadian offshore wind market. Their strong local presence, in-depth knowledge of eastern Canada and well-established relationships have given us a clear understanding of the local landscape and helped us connect with the people and organizations that matter. We particularly value their hands-on, strategic approach in opening the right doors and turning local knowledge and relationships into tangible progress. Elisabetta Aarts Chief Business Officer Ventolines ![Brook Main Logo - Dark](https://pedalandshift.com/hs-fs/hubfs/Brook%20Main%20Logo%20-%20Dark.png?width=152&height=103&name=Brook%20Main%20Logo%20-%20Dark.png) Brook Construction has partnered with Pedal and Shift to facilitate our entry into the wind energy construction market. Their efforts have successfully secured an international Memorandum of Understanding (MOU) for turbine manufacturing, leveraging our established expertise. Building upon this achievement, we have been able to present our construction capabilities to potential clients within the wind energy sector. The results achieved by Pedal and Shift have surpassed our initial expectations, and we are enthusiastic about the continuation of this mutually beneficial relationship as we aim to significantly expand our business. Trent Burden President & COO Brook Construction ![SubC Imaging Logo](https://pedalandshift.com/hs-fs/hubfs/SubC%20Imaging%20Logo.png?width=152&height=57&name=SubC%20Imaging%20Logo.png) Working with Pedal & Shift was a different kind of engagement. The team came in as a true strategic partner, taking the time to understand SubC Imaging’s business, our target markets, and what a qualified prospect looked like before building anything. The outcome was a strong, structured book of business across target sectors in Europe and beyond. For any company serious about building a high-quality pipeline rather than just filling a spreadsheet, I would highly recommend Pedal & Shift. Charlene Hounsell Manager of Sales and Business Development SubC Imaging ![Mount Pearl\_Colour Logo](https://pedalandshift.com/hs-fs/hubfs/Mount%20Pearl_Colour%20Logo.png?width=152&height=92&name=Mount%20Pearl_Colour%20Logo.png) WOW, you guys have really done an exceptional job putting together such a comprehensive industry review, strategy, and detailed leads. This work is first class, professional, and well exceeded our expectations.  Jeremy Schwartz Manager of Economic Development City of Mount Pearl ## Let us help you grow.  As a technical leader, you want to focus on projects. Pedal & Shift works alongside your team to build the commercial presence your capabilities deserve.  [Contact ![Subtract](https://pedalandshift.com/hubfs/Subtract.svg) ![icon-3](https://pedalandshift.com/hubfs/icon-3.svg)](https://pedalandshift.com/contact?hsLang=en) ##### We provide business development for growth and new market entry. Pedal & Shift is a partner that works with you and your team to build, hone, and nimbly execute business development strategies. **Discover, validate, and win opportunities.** While you focus on your existing customers and clients, the Pedal & Shift team helps you efficiently develop opportunities in new markets, in Atlantic Canada and across the Atlantic. Pedal & Shift can provide your team with actionable business development and sales strategies to accelerate your company’s growth and transition in the clean energy industry. ##### We apply our engineering background and industry networks to help you win technical projects. **Put our network to work for you.** Pedal & Shift is uniquely equipped with a strong network in the energy sector across Eastern Canada, and a growing network in Europe. We mine our contacts on behalf of our clients to find and create business opportunities. We continually build our network by being present and active in industry associations and key events across the Eastern Canada to Europe corridor. **Our specialized expertise serves as a gateway to your new opportunities.** Pedal & Shift's balance of expertise in policy, technical, engineering, and environmental issues positions us to forge business partnerships across the energy sector, from renewables to oil and gas decarbonization, marine, and mining.  Industry Associations ![image 31-1](https://pedalandshift.com/hs-fs/hubfs/image%2031-1.png?width=144&height=72&name=image%2031-1.png) ![image 32-1](https://pedalandshift.com/hs-fs/hubfs/image%2032-1.png?width=192&height=75&name=image%2032-1.png) ![image-1-2](https://pedalandshift.com/hs-fs/hubfs/image-1-2.png?width=185&height=36&name=image-1-2.png) ![image 30-1](https://pedalandshift.com/hs-fs/hubfs/image%2030-1.png?width=209&height=68&name=image%2030-1.png) ![image 16-2](https://pedalandshift.com/hs-fs/hubfs/image%2016-2.png?width=165&height=60&name=image%2016-2.png) ![Mask group-1](https://pedalandshift.com/hs-fs/hubfs/Mask%20group-1.png?width=133&height=54&name=Mask%20group-1.png) [![logo](https://pedalandshift.com/hs-fs/hubfs/logo.png?width=152&height=82&name=logo.png)](https://pedalandshift.com) - [Services](https://pedalandshift.com/services) - [Team](https://pedalandshift.com/team) - [Clients & Projects](https://pedalandshift.com/blog/tag/projects) - [Blog](https://pedalandshift.com/blog) - [Contact](https://pedalandshift.com/contact) **Our Offices** **Canada** Co. Innovation Centre 710 Torbay Rd (Suite A), St. John’s, NL A1A 5G9 **Netherlands** Alexanderveld 5-9, 2585 DB Den Haag